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Explore commentary, findings, and practical insights from our research team on developments shaping the global content sector.

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Your Sales Team Was Trained to Sell Translation. The Market Now Expects More.

LSPs are developing more sophisticated solutions, but many commercial teams still lack the confidence and language to sell their business value.
Peter Coleman July 16, 2026
Post-Localization Sales Workshop
Language service providers
Consultative selling
Multilingual content strategy
Localization sales training
AI in localization
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Dublin 2026!

The week of June 8, I was in Dublin for two industry events: LocWorld55 where I presented “The Governance Gap in the Age of AI and Global Content” and XTM Live where I was invited to share a keynote
Alison Toon June 23, 2026
Artificial intelligence
Global content
Global content
Translation Technology
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CSA Research’s GenAI Program: Built for Leaders. Designed for What’s Ahead.

CSA Research’s GenAI Program is a continuously updated research initiative that helps enterprises, GCSPs and LSPs understand and respond to AI-driven market changes.
CSA Research May 18, 2026
Generative AI
AI Market Research
Global Content Strategy
Language Services Industry
Enterprise AI Adoption
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Reliable Automation Needs Measured Language Risk

Are you assessing, measuring, and mitigating language risk within your organization? AI, chatbots, machine translation, and other forms of automation make it super easy to translate from anywhere, with varying levels of fit for purpose. 
Alison Toon May 8, 2026
Artificial intelligence
​ Buyer strategic planning
Machine translation
Translation technology
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Language Erosion Spans the Pond

Language programs are declining in the UK and US. Explore the structural causes and implications of growing reliance on English in global communication.
Don DePalma May 4, 2026
Language Program Closures
Higher Education Trends
Modern Languages Decline
Multilingual Capability
Global Communication

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